Internal focus or customer slavery are the extreme expressions of customer myopia. Real customer focus is about acquiring a deep understanding of customers, discovering customer insights, boosting the value offered to customers, maximizing customer capital for the firm, creating power offers, and in the end building customer engagement.
Innovation is not just about creativity and wild ideas. Innovation is not just about products. Innovation Excellence is about designing power offers that resonate with customers and create customer traction. It has to permeate all functions and to become an essential element of the business culture. It has to be a key engine of efficient and sustained growth.
Marketing is not just about branding or investing to build market share. Marketing Excellence is based on a process that starts with the discovery of customer insights, contributes to the design of power offers, creates strong brands, and effectively directs field execution to create customer engagement.
Leadership is not just about being charismatic, coaching, or giving effective feedback. Momentum Leadership is the capability to mobilize employees on a stimulating roadmap with the objective of creating value for key stakeholders. It achieves this by building both employee and customer engagement that result in internal and external momentum.
Motivating and informative speeches for groups of 100 to 5000 participants and a variety of audiences, including government officials, business executives, salespersons or frontline staff.
For groups of 6 to 15 participants and from 2 hours to 2 days, a structured mix of concepts, tools, and stimulating exchanges converging towards an action plan. Typically, for executive committees or for teams focusing on a specific challenge such as growth generation, customer centricity or a new product launch.
For groups of 15 to 30 participants and from 2 to 5 days, management development programs on a specific theme (such as customer focus or growth generation) or for a specific corporate challenge (such as post-merger cultural integration around customer focus)
Support provided for the implementation of a specific initiative such as growth generation, customer focus, customer insights, or a new product launch. Provided by certified consultants and usually including workshops or seminars.
1. Welcome to the world of Momentum. Years of research and practice have shown us the way to power efficient sustained growth.
2. On the wall is the picture of a person standing on her hands in front of the INSEAD buildings. It shows that people can achieve amazing things with proper motivation and training.
3. The map in the background shows that INSEAD alumni are present all over the world. Most of them have used the Markstrat simulation authored by Prof JC Larreche and H Gatignon.
4. For tourist agents around the world Paris is a power offer that creates emotions and customer engagement.
5. The Momentum roadmap offers a systematic approach from customer discovery to power offers and customer engagement.
6. The World Knowledge Forum in Seoul, South Korea, has become a major yearly event for exchanging with Asian business executives.
7. Business executives increasingly want to debate on new avenues for sustained growth.
8. Helping businesses, governments, and institutions to achieve effective growth is the mission of Prof JC Larreche and Associates.